George
Smith
Contact
Client
Project
Role
Year
A$AP Rocky
Punk
Rocky
Design
2026
Kids Take Over
KTO: Live in NYC
Design
2026
Jawnino
Amnesia
Art Direction
2025
Arsenal
x
Adidas
LFSTYLR
Collection
Concept & Art Direction
2025
A-Cold-Wall
AW
25
Design
2025
Allotment
Logo
Design Direction
2025
Joy Crookes
Juniper
Design
2025
P-rallel
Various
Art Direction & Design
2025
Corteiz
USA Tour 2025
Design
2025
Arsenal
Home Kit 25/26
Concept & Art Direction
2025
Joe James
Bruce + Jöetry
Design
2024
OpenAREA x Asics
Nature (¿)
Design Direction
2024
OpenAREA x Vibram
Milan Design Week
Design Direction
2024
Sam Smith
Gloria:Blackout Tour
Design
2024
Venna
EST. 99 Tour
Design
2024
OpenArea
Logo
Design
2024
Knucks & Fimiguerrero
Nkita
Design
2024
Saintē
Still Local Tour
Design Direction
2024
Jawnino
40 Tape
Design Direction
2024
James Blake
Playing Robots Into Heaven
Design
2023
slowthai
UGLY
Design
2023
James Blake
CMYK
Design
2023
Loyle Carner
All The Way From The Sun
Design
2023
Jeshi
Glass Half Full
Art Direction & Design
2023
Pink Pantheress & Ice Spice
The Boys A Liar Pt.2
Design
2023
Loyle Carner
Hugo
Design
2022
slowthai
TYRON
Art Direction & Design
2022
slowthai
Enemy, Magic, Bodybag
Design
2022
slowthai
Nothing Great About Britian
Design
2019
Arsenal
Home Kit 25/26
Concept & Art Direction
2025
Arsenal
Home Kit 25/26
Concept & Art Direction
2025
Agency: Weirdo
Photography: Lily Brown
Lead Creative Concept & Art Direction for the Arsenal 2025/26 Home Kit Launch.
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